What’s In A Check-In? ~ The Psychology Of Geosocial
People check in to places for many reasons. Perhaps they can get a discount, or maybe they want a Foursquare badge. But in more instances than not, people will utilize a geosocial application in the hopes of creating engagement and bettering their social identity. The fear is not that people will know where they are at all times, its that no one will care or give accolades to where they actually go. Primal human insecurity is at the root of geosocial’s sluggish mainstream adoption, as people are choosing simply not to play for fear of compromising their finely cultivated social identities.